Basics & Importance of Search engine optimization

For your website to rank highly and draw in more visitors organically, it has to have great content, well-liked keywords, and useful images and videos. without knowing the basics of search engine optimization, it will be difficult for you to carry out the aforementioned tasks. i hope you understand the why seo is the best way to rank your site and increase vistors if you want to know more search engine optimization scroll down....

Basics of Search engine optimization

• search engine optimization makes your site appear on the top of the SERP based on the rank of your site. SEO ranking your site naturally only if SEO optimized.

• If your site appears on the first page of the Search engine result page and the title must look catchy automatically people click your site. due to this process traffic for your site get increases. 

• our ultimate aim is to convert users into our customers and generate revenue. if you want to make this possible, you have to make them read your content then only they can understand your product or service, so your site must be attractive and readable. 

Search engine optimization types

What is a Search engine?

Search engine is like a digital library you can ask anything to search engines .it shows relevant pages based on people searching keywords. I will tell you about keywords from upcoming topics .now we see the working of a search engine because this will help you understand the importance of keywords, content, image, and video.

Working process of search engine?

four processes of search engine

Search engines read everything available on sites like Content, Video, Images, and Keywords with help of a spider or bot software program.

Spider or bot:

Spider or bot crawling to all webpages on the internet analyze the pages.

Indexing:

Index stored content found during the crawling process

Ranking :

Ranking decides which results appear on SERP (search engine result page) which is stored by the indexing process based on people searching words and quality content related to keywords.

Importance of Keywords in Search engine optimization

• Keyword word is nothing but people searching word.Keywords play important role in SEO. Without keyword, you can't promote your site because search engine can't understand what your site is about to explain or sell .

• your site have quality content for a user but if you don't use keyword in your content ,search engine avoid your site because of misunderstanding .your keyword must be people searching word then only you can make your site appear in the first page of SERP. How to choose a keyword? .

• Volume is how many peoples use the same keyword. Theirs lots of tools available online for choosing keywords for your website before that u have to know about how to use keyword for SEO

1. google  auto suggest

2. google trends

3. Uber suggest

4. Answerthepublic

5. semrush

After you find out the best keywords for your site on your own or with tools, you have to choose one important keyword which is you going to highlight, and create a permalink by using your highlight keyword and 

What is a permalink?

    permalink is nothing but a permanent link for your post. You have to use which keyword you want to highlight as a permalink 

    Example:

          keyword-important topics of SEO

          permalink-https://your site name.blogspot.com/important-topics-of-seo.html

 

     If you avoid customizing the permalink, blogger automatically generate random keyword based on your post title but you can't rank your site by this title because we already discussed about keyword,  your keyword must be like people searching words.

     After posting, your blog you can't edit the permalink but there is one way to edit the permalink after the post .follow the bellow process to edit the permalink after the post.

In the above process, you reverted your post to a draft from online so your post doesn't appear online. after your edit  a permalink, you have to republish your post, now your  post-show through the new link  

really CMS is important for ranking?