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If you’re new to SEO, you might be wondering: where do I use keywords? It’s a valid question, and one that’s worth addressing in detail. After all, keywords are an important part of SEO and can make or break your success in search engine optimization.
To help you better understand where to use keywords for Seo, we’ve put together this comprehensive guide. We’ll cover everything from website content to Meta tags to image alt text. By the end of this post, you’ll know exactly where to use keywords to improve your SEO efforts.
1) Strategic placement
- Be sure to sprinkle keywords throughout the copy. It will help the reader better understand what you are saying and make your content more appealing to search engines looking for specific types of content.
- Your title should contain your primary keyword or key phrases, followed by a descriptive sentence that conveys the purpose of your content.
- A strong headline goes a long way as well. Headlines can include main keywords as well as other relevant words that indicate relevance to the general topic without being overkill on SEO terms.
- The first paragraph should be two sentences or less and clearly state the purpose of the post. Paragraphs after this introduction should be three to five sentences in length with one main idea per paragraph.
- As long as each sentence is around 100-200 words (excluding introductions), readers can easily scan through it, take out any information they need, and share it with others if desired. Keep your tone conversational and informative.
- Make sure to have all links open in new tabs so readers can find their own sources of information if needed.
2) Focus on long-tail keywords
Long-tail keywords are so important for success with search engine optimization (SEO). You want to ensure that when someone does a search, your website is one of the ones found. This can be done through writing about long-tail keywords with compelling content that resonates. Below are some examples
long-tail keyword examples:
- how to write quality content for your site.
- why quality content is important for ranking well in google.
- 5 Tips for Improve Quality in Content Writing.
3) Create user-friendly URLs
It’s important to use keywords in your URLs so search engines will know what your page is about. This will help increase the likelihood that people will click on your link, thus increasing the chances you'll rank higher in the search engine rankings. Include your keyword where it makes sense and follows these rules:
1. Keep URLs as short as possible - Lowercase letters
2. Dashes instead of spaces
3. Avoid words like the or where they're not needed
4. Try to keep them under 20-25 characters.
4) Enhance your page speed score
- If your blog posts take a long time to load, which makes a bad impression about your site to users, website optimization issues must be fixed as soon as found.
- If you want more page speed scores, it may be a good idea to get familiar with how keywords work and how they are important when it comes to ranking well on search engine results pages.
- The first thing to do is learn about the different keyword phrases that you will want to include in your web content.
5) Use your keywords in the first paragraph
- Keywords are the words and phrases that people search for on the internet, and it is important to include those keywords in your online content. Once you have identified what these words are, make sure you place them near the beginning of your sentences or use them as subtitles.
- The most important factor with keyword placement is ensuring they are close enough to the top of a page to be visible. It also pays off to use your keywords once every 2-3 paragraphs.
- Use synonyms and long-tail keywords sparingly, as too many keywords can hurt your website’s ranking.
6) Add appropriate meta tags to each page
- Meta tags are necessary for the optimization of your website and are imperative to indexing success. For best practices, it is recommended to use meta tags that explain what your web page is about or any keywords that would also explain the content.
- The primary benefits of using keywords in meta tags include: To rank high on search engine results pages (SERPs), you'll need a well-written title tag that includes both the keyword you're targeting and a relevant keyword string. This information will then be used by various algorithmic factors such as Google's PageRank algorithm. Altogether, this increases your chances of being found on SERPs for even more keywords than those targeted with just your title tag!
7) Use your keywords as anchor text
Following the Penguin algorithm change, Google started paying more attention to the keywords used in anchor text. When an excessive number of inbound links to a website have the same anchor text, it might start to look suspect and could indicate that the connections weren't earned naturally. In general, using anchor text that is particular to a keyword or subject is still advised. Instead than focusing on the same keyword repeatedly, SEOs could get greater results by aiming for a range of more natural anchor text phrases.
8) Include alt tag information with photos
- Enhancing user experience by adding image alt text might also help you get SEO rewards. Making sure your photographs are search-engine-friendly will helps you rank higher in image searches
- names of relevant files
- newest file types
- Markup schema
- Alt text
All of this enables Google to recognize your website's photos more accurately and to deliver an appropriate image search result.
9)Avoid stuffing words at the end of pages
- Adding more keyword in the same content and using irrelevant keywords is not going to help you to achieve top rank in SERP. Google easily found your content using google panda and penguin algorithm and it will badly affect your ranking so never try to do that. Try to use minimal and low competitive keywords.
- Try to write high-quality content and incorporate keywords into it naturally.